Sunday, April 20, 2008

 

How do you get to be on the news as a personal trainer or any business for that matters

Being a successful trainer and business man I get news shows, radio
interviews, talk shows, and other media sources and being on it publicizes
my business and gets me in the public eye a ton more.

Well trainers ask me this question all the time, How do you do it?

Well here goes my secrets..

Being that my website is ranked so high that gets me tons of publicity and
news, radio, and other pr stuff, and of course I designed a program how to
do this: http://www.seotutorialprogram.com

if you want number 1 rankings in
your area to be found than this is the way to go.. Works like a charm.

Other ways are important as well.

Like sending out press releases, is a great way to get in front of the
media's eyes, get there emails, do call ins to radio shows, you really got
to get your name and business out there.. Do things that are news worthy and
they will jump on the line to call you and put you on there show. Offer
give always, contest and other news worthy things.

You want to make sure your always promoting yourself and constantly doing
things that get you notices and your business noticed. Sending news
releases, like helping out with a charity and than call the news station to
get them involved, doing crazy stuff like that.. Jack Lalane and Arnold
Schwarzenegger are pro's at this, just check out some things how they do
this.. On a larger scale Paris Hilton, Britney Spears and other celebrities
do amazing job at promoting themselves by controversial subjects, making a
scene, and the list goes on.. Either they have an amazing publicist which is
always great to have to help promote you or you do this yourself, and you
work hard at this all the time until your in a demand everyone wants to know
what's going on with you

Start off becoming larger than life in your community and get the media
involved by calling, emailing, and sending out a press release... So they
know what your doing and will publicize you on there show, radio, magazine,
or newspaper.. Don't hesitate to get a hold of them, don't wait for them to
find you.. Find them and get in there faces and soon they will be calling
you, once your in there system and If they like you.. You will continued to
get in the lime light.. All about supply and demand.. Be the best, have a
great personality on camera, charisma, energy, and make yourself the media
person in your area.

cool to all your success. You can find far more on this subject to market
yourself and run a more successful business here. My books explains it all,
check out the fitness store to purchase it today:
http://www.personalpowertraining.net/


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Saturday, April 19, 2008

 

Great book about nutrition by an endocrinologist

Here's a great book by an endocrinologist who wrote about eating a whole
foods diet, it is called The Schwarzbein Principle: The Truth about

Check it out today!!


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Wellness Conference

New Wellness conferences held by some of the best in the industry great information, here's the site: http://www.integrativemedicine.arizona.edu
 

The mission of the Program in Integrative Medicine is to lead the transformation of healthcare by creating, educating & actively supporting a community of professionals who embody the philosophy & practice of Integrative Medicine.

Our commitment is to live the values of Integrative Medicine, thus creating a unique model for transforming medicine.

check it out, great education for dr's, personal trainers, chiropractors, nutritionists, RD's, and other health care practitioner learn and get ceu's and become a better more educated individual when it comes to your health and your clients health.
 
 
in great health and happiness
 
Scott W/hite
Personal Power Training
Professional Fitness Trainer
480-628-1607
swhite@personalpowertraining.net
www.personalpowertraining.net
 
www.seotutorialprogram.com
www.fitnessmodelbook.com
www.traineru.com
www.usfitnesstrainer.com
www.azfitnesstrainers.com
 
 

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Friday, April 18, 2008

 

Going to the Dr. Comedy by Brian Regan

Some more great laughs for your day listening and watching Brian Regan's talk about going to the Dr. check it out, don't laugh to hard.



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Food Labels Comedy with Brian Regan

Need a Great Laugh check out Brian Regan he is hilarious and this is a really funny video about food and food labels.. enjoy the laughs and have a great day.


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Thursday, April 17, 2008

 

News about Whole Foods by Mercola and Others..

Here's some great info who is right mercola or this other person with Whole Foods it makes you question everything and makes you the consumer need to realize what is happening how one person says one thing and others say differently.. Make sure you get the real facts make sure you don't read and say yes and do.. Take your health in your own hands and read packages, call companies and find out the details necessary to live and eat and train healthy.. get the best and be careful where your information comes from it may be right to a degree though it may not.. you decide, it's your mind and it's your health so you make the best decision or hire and consult with people who do know the facts.
 
 
 
 
Unlike Whole Foods which allows their purchasers at each store to hand select local products to feature, Trader Joes doesn’t purchase locally at all. Trader Joes is only able to offer such low pricing because the cut out the middleman and all branding cost that are associated with launching a product. Sprouts is cheap because they cut cost in their branding and do not focus on the customer experience like Whole Foods does. They also don’t do half the consumer education that Whole Foods does or spend near as much money to train and pay their employees. I was upset when Whole Foods bought Wild Oats, and I love TJ’s  and Sprouts but Whole Foods is not their nemesis. It was one of the first stores to bring organic and natural foods to people across the country and stores like Sprouts would not have gained the popularity they did without Whole Foods drawing so much attention to organic and natural foods. Because of their mission to support smaller companies through regional purchasing (which hardly any other grocery stores do), Whole Foods has made it possible for many organic and natural products to survive and thrive and be enjoyed by us all. WF’s will likely help our friends at Laughing Giraffe grow, and as more organic companies flourish that means more land will be converted to organic agriculture and less toxic pesticides will enter our land, water supplies--and ultimately our bodies.  Just a little food for thought.
 

 

 
The Whole Story About Whole Foods Market

whole foods market, healthy food, wild oats, organicMany organic food fans trust stores that sell largely organic produce. However, the merger of Whole Foods and Wild Oats may be a sign that it's time for the rose-colored glasses to come off.

It is growing harder to make the case that shopping at Whole Foods is socially commendable. Whole Foods has faced well-deserved criticism for its effects on the environment, and its employees.

Whole Foods is an "industrial organic" company that has done away with the local distribution that was the center of the 1960's back-to-nature movement. There is nothing environmentally friendly about Whole Food's practice of importing asparagus in from Argentina in January.

Whole Foods is also the second largest union-free food retailer, right behind Wal-Mart. Whole Foods has taken the position that unions are not valid.

Many of Whole Foods’ canned or boxed items contain MSG, even though it is on Whole Foods list of unacceptable food ingredients. Their dairy products may or may not contain rBGH.

Whole Foods is a Fortune 500 Company that owes its allegiance to its shareholders. It is exploiting a niche market, and has now cleared the field of major competitors, leaving it free to raise prices and reduce quality.

 



Dr. Mercola Dr. Mercola's Comments:

Whole Foods, the largest premium natural and organic supermarket chain in the United States, first entered into a merger plan with its chief rival Wild Oats in February 2007. Their plans were halted by the Federal Trace Commission (FTC) at the time, who contended that the merger violated federal antitrust laws by eliminating the substantial competition between the two close competitors. They also said it would give Whole Foods unilateral market power resulting in higher prices and reduced quality, service and choice for consumers. 

Well, money spoke the loudest again, it would seem.

Certainly, Whole Foods Market has helped bring organic healthy and unprocessed foods to the mainstream market, but, like most large corporations, it will have to contend with its shareholders, even if that means cutting corners here and there in order to make a profit.

Are Large Corporations Friend or Foe in the Organic Market?

The creation of the organic market niche is a double-edged sword. On the one hand, the involvement of large corporations has turned organic food into a $16-billion business, with sales growing by as much as 20 percent per year. What this means for many Americans is access to more organic foods, likely at lower prices.

Large corporations also have big advertising budgets, which means the idea of eating foods free from pesticides, genetically modified ingredients and raised in sustainable, humane ways is getting a lot of publicity, whereas just a couple of decades ago it was next to unheard of. 

The downside, however, might outweigh the benefits.  

Because as soon as big corporations dip their hands into a project, it automatically becomes about maximizing profits by churning out the largest amount of product for the least expense. If this means sacrificing some ethics and skimping on some quality, that’s a price they’re willing to pay.

As a result of organic going mainstream in national super-chains such as Wal-Mart and Whole Foods, the term “organic” has virtually lost its meaning, and it is no longer a guarantee that the food is any better for either you or the environment.  

You can now buy organic versions of ice cream, potato chips, crackers, soda and just about anything else, but these foods are STILL not good for you; they’re still junk foods with little or no real nutritional value. And, from an environmental aspect, at least one study has found that the transportation of organic produce causes an environmental impact large enough to cancel out any environmental benefits.  

So, when you take all these factors into account, buying local is often better than buying organic, because you get fresher foods that didn't use up excess fuel to be transported long distances. They’re also likely to be somewhat less expensive since the rising fuel costs inevitably get passed down the line to the end consumer. 

How to Get Your Money’s Worth When Shopping at Whole Foods Market

A
2007 Money Magazine article highlighted the problems of Whole Foods Market and gave several pointers to keep in mind, so you don’t end up spending your whole paycheck on not-so-great foods. Among them:

  • Whole Foods offers only a limited supply of local produce, meaning the environmental damage it causes in transportation is just as high as most other supermarkets. Even in summer months, only 30 percent of the produce in your average Whole Foods store is grown locally. On the upside, they’re clearly labeled, which can help you in your purchasing decisions.
  • Although Whole Foods doesn't carry products with trans fats or artificial coloring, everything else is fair game, including MSG and rBGH, so being a vigilant label reader is still a necessity. For a great resource on how to find hidden MSG, please see the website www.MSGMYTH.com for detailed listings.
  • The in-store prepared foods do list ingredients, but there's no nutritional information provided.

It remains to be seen whether Whole Foods’ CEO John Mackey holds true to his word to develop a new multi-tiered system for rating organic farms and meat producers this year, as he discussed it with Michael Pollan in February 2007. Mackey said he’d like to create more transparency in the food chain, which he believes could become the basis of a new national system.

Why and When to Buy Organic

Conventionally grown food is often tainted with a multitude of chemical residues, including chemical fertilizers, insecticides, and herbicides. These pesticides can cause a wide variety of health problems, including:

  • Neurotoxicity
  • Disruption of your endocrine system
  • Cancer
  • Immune system suppression
  • Male infertility and miscarriages in women

However, you can easily overspend on purchasing organic now that everyone is jumping on the organic bandwagon, so let me give you some tips on how to prioritize your spending.

Meats and Poultry -- Since animal products tend to bioaccumulate toxins, concentrating them to far higher concentrations than are typically present in vegetables, it would make sense to make sure all your meat choices are organic.

When choosing organic beef, you should also go the additional step and make certain the cows are
grass-fed exclusively, especially the three months before they are slaughtered, as this is when they are typically given grains to fatten them up.

For chickens, it would be important to make sure they are cage-free, or free-range, chickens.

Fresh produce – When it comes to produce, buying local may be more important than buying organic since freshness is so very important. You’re better off buying fresh, vibrant, conventionally grown produce than wilted organic.

As a side note on this issue, I am currently in the process of examining some VERY interesting technology that can destroy all the pesticide residue on produce in less than a second. It is really amazing, relatively inexpensive and may become a virtual necessity for all of us. I hope to report on this by the end of the year.

That said, organic produce has been shown to have a much
higher nutrient-content than conventional fresh produce, which should be a pretty good motivator to locate organic produce that has also been grown locally. On average, conventional produce has only 83 percent of the nutrients of organic produce.

Personal care products –  As reported in the article above, many personal care products contain ingredients listed on Whole Foods’ unacceptable food ingredients’ list. Remember: if it’s not safe to eat, it’s not safe to put on your skin either as it is absorbed directly into your blood stream.

An additional concern that was recently raised by the Organic Consumer’s Association is that a whopping 50 percent of “natural” and “organic” products were found to be contaminated with 1,4 Dioxane – a petrochemical carcinogen. The results of their testing of 100 “organic” personal care products are
listed on their website and worth checking out to make sure you’re actually getting what you think you’re paying for.

The only way to ensure your personal care product is truly organic is to look for the USDA Organic seal, which certifies that it complies with organic standards and is free of petrochemicals.  

Essentially, although you may spend more money on organic food and personal care products, your payoff of good health should more than make up for it – and reduce your health care costs in the future.

It makes sense to me to invest a little bit more now so I can avoid paying LARGE hospital bills later on, but more importantly, I can avoid the disability and dysfunction from not being healthy. (If you don’t believe me on this one you simply must see the video of Michael J. Fox to show you what is possible if you consistently violate this principle.)

Where to Buy Organic and Locally-Grown Food

To assist you on your way to Taking Control of Your Health, here are some great resources to help you obtain wholesome food that supports not only you, but the environment as well. Combined with the tips on how to prioritize your spending, these resources can help you to put the very best food money can buy on your table.

Farmers’ Markets

  • Farmers' Markets -- www.ams.usda.gov/farmersmarkets
    A national listing of farmers' markets.
  • Local Harvest -- www.localharvest.org
    Find farmers' markets, family farms, and other sources of sustainably grown food in your area.
  • Eat Well Guide: Wholesome Food from Healthy Animals -- www.eatwellguide.org
    The Eat Well Guide is a free online directory of sustainably raised meat, poultry, dairy, and eggs from farms, stores, restaurants, inns, and hotels, and online outlets in the United States and Canada.
  • Chicago's Green City Market -- Chicago's only sustainable market with the highest quality locally farmed products. May through October. (Wednesdays and Saturdays, 7 a.m. to 1:30 p.m.)

Community Supported Agriculture programs (CSA’s)

  • Alternative Farming Systems Information Center, Community  Supported Agriculture (CSA) -- http://www.nal.usda.gov/afsic/csa/
  • Weston A. Price Foundation -- www.westonaprice.org
  • FoodRoutes -- www.foodroutes.org
    The FoodRoutes “Find Good Food” map can help you connect with local farmers to find the freshest, tastiest food possible. On their interactive map, you can find a listing for local farmers, CSA's, and markets near you.
  • Community Involved in Sustaining Agriculture (CISA) -- www.buylocalfood.com

Grass-Fed Beef Ranchers

 
in great health and happiness
 
Scott White
Personal Power Training
Professional Fitness Trainer
480-628-1607
swhite@personalpowertraining.net
www.personalpowertraining.net
 
www.seotutorialprogram.com
www.fitnessmodelbook.com
www.traineru.com
www.usfitnesstrainer.com
www.azfitnesstrainers.com
 
 

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Jackie Warner New Show?

That's great people do need to realize more about personal training and the industry because there is a ton of bs and junk in the industry let's face it a personal trainer can become certified in practically a weekend, hell anyone can call themselves a personal trainer there is no legal requirements or degrees you must have, so be careful I know many trainers how charge a ton of money because they got tons of publicity and created a name and aren't more educated than most trainers in gyms with basic certifications.. It's great to see the industry progress and the knowledge expand to all of the people, because we don't need more infomercials selling us junk that doesn't work and people saying we need this supplement to get fit, we need good knowledge from people who gets results from the long term and to work on all levels of being from mental, emotional, physical, and chemical areas of peoples life and a great trainer is worth ever penny they charge..
 
Scott White
Personal Trainer
http://www.personalpowertraining.net
 
 
How I responded to this ad:
 

Jackie Warner ramps up the workout

Good news, fans of the Bravo show "Workout" -- Jackie's back!

We're talking, of course, about Jackie Warner, personal trainer extraordinaire, owner of the exclusive Sky Sport & Spa gym in Beverly Hills, and star of her own reality show.

Jackieandskylabclient500_2We spoke with Warner for a few minutes by phone recently while she was in New York promoting the third season of the show that kicked off this week, along with the many other things she's got going on.

She kindly teased some highlights from this season, mentioning "faster pacing," "a lot more emotional," "I'm in a relationship," "you're going to see my mom again," and "some of the trainers who were problematic become more problematic this season." Excellent.

But enough with the gossip -- we wondered if Warner thought that having her trainers bare their emotional selves on national television helped or hurt the image people have of the profession.

"I think in areas where people aren't used to being able to hire trainers, the trainers look almost god-like," she says. "They're beautiful, and there seems to be a little bit of star quality." For the rest of us jaded souls, "You see their flaws, and you see them as very human."

We're still stuck on the fact that there are places in this country where you can't find a trainer. What's next -- towns where you can't get Starbucks?

Warner also promises that this season we'll witness more of the Sisyphean struggle to lose weight and get in shape and see more client-trainer interaction: "We see how they deal with each other, and it's not always good, it's not always the right fit. Some (clients) end up responding wonderfully, and some can't overcome their demons and addiction to food."

WorkoutdvdWhen Warner isn't filming she's a whirling dervish, designing a line of men's and women's workout wear, coming out with a new workout DVD (also available soon via ExerciseTV), and opening a gym in Hollywood. This one will feature classes, such as group cycling paired with resistance training, and maybe Japanese sword fighting. "I don't want things too shticky," she says. "I'm not into pole dancing or running on the treadmill in high heels."

Warner still trains clients for the hourly fee of -- are you sitting down? -- $400 an hour. "I get you started on a life change, and empower you to make it happen," she says. "I also give you tools. I'll find trainers in your area, call clubs for you. Of course I also give you a lot of tips and you learn a lot about nutrition. It's about making that spark go off in your head, so you are on a different life path."

Spark, shmark. We're not saying Warner isn't good at what she does, but for that kind of money we'd better end up with an exact replica of Eva Longoria Parker's body after an hour. Maybe we'll just sign up for the sword fighting.

"Workout" airs on Bravo on Tuesdays at 10 p.m. PT

Photo of Warner with client Deenie Castleberry by Vivan Zink

-Jeannine Stein

 
in great health and happiness
 
Scott White
Personal Power Training
Professional Fitness Trainer
480-628-1607
swhite@personalpowertraining.net
www.personalpowertraining.net
 
www.seotutorialprogram.com
www.fitnessmodelbook.com
www.traineru.com
www.usfitnesstrainer.com
www.azfitnesstrainers.com
 
 

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